Over the years, I’ve seen businesses fall for these marketing misconceptions—while the smartest brands do the opposite.
- “If the product is great, it will sell itself.” Even the best products need strategic marketing (just ask Apple).
- “You need to be everywhere.” It’s better to dominate one platform than be mediocre on ten.
- “Marketing is just common sense.” If that were true, 90% of startups wouldn’t fail.
- “We don’t need a budget—just creativity.” Creativity without investment is like a car without fuel.
- “Good marketing brings instant results.” The best campaigns take months to gain momentum.
- “Email marketing is outdated.” Tell that to businesses generating 40%+ revenue from email.
- “More content means more sales.” Quality and strategy > Content overload.
- “Just copy what competitors are doing.” Following trends means you’ll always be one step behind.
- “Marketing is just about selling, not storytelling.” The best marketing blends both—stories sell.
