If you’re running a business or managing a brand’s social media, when was the last time you did a deep dive audit of your accounts? If the answer isn’t recently, you might be missing out on growth opportunities—or worse, leaving your brand vulnerable to competitors and security risks.
Here’s your ultimate social media audit checklist to keep your strategy sharp and results-driven:
✅ Review Your Profiles – Identify all active accounts, ensure branding consistency, and update bios, links, and contact details. Also, check if someone else has created an account using your business name—report it to Facebook and take steps to get your official accounts Blue Badge Verified for authenticity.
📊 Analyze Performance Metrics – Dive into insights like engagement rates, follower growth, and content reach to understand what’s working. Use free tools like Meta for Business , Hootsuite Google Analytics and Sprout Social, Inc. free reports to track engagement and identify your highest-performing posts
📊 Analyze Performance Metrics – Dive into insights like engagement rates, follower growth, and content reach to understand what’s working. Use free tools like Meta for Business , Hootsuite Google Analytics and Sprout Social, Inc. free reports to track engagement and identify your highest-performing posts
📌 Evaluate Content Strategy – Identify high-performing posts and optimize your content mix for better engagement. Stay updated with the latest social media trends—check if video content is outperforming static images and adjust accordingly.
🔄 Check Competitor Benchmarks – Compare your performance with both local competitors and industry leaders. See what’s working for them, spot gaps, and find opportunities to differentiate your brand.
🔐 Audit Security & Access – Review account permissions, update passwords, and remove inactive admins. Employees might leave, but their access to company accounts shouldn’t stay—secure your platforms.
📅 Create an Action Plan – Use audit insights to refine your strategy, select trending content, and set measurable goals. Stay ahead by following platforms like HubSpot, Social Media Examiner, and Hootsuite to keep track of the latest trends.
